Are Coaches Sowers?

27 June 2018

Are Coaches Sowers?

Once there were four coaches.

One was rich in success; the others poor and struggling to get their coaching practice off the ground.

Why and how do only one in four coaches harvest a lucrative, successful, results orientated coaching practice? Which one of the four coaches are you?

On my travels I meet many coaches and they fall into four categories:

  • I don’t like selling and find it hard to get clients.
  • I get clients and help them immensely but they don’t stay for long.
  • I can’t seem to find the right clients.
  • I have a great client base who stay with me year after year, because of the amazing results they achieve through my coaching.

These coaches all have one thing in common – they are all great coaches. The difference lies in their approach and the application of ‘The Law of Success’.

Read on carefully and this article will transform your thinking, behaviours, actions and results.

The answer to our success lies deep in the philosophy of the parable of the sower. We are all out in the fields and when we start sowing:

  1. Some seed falls on the path and the birds come and take it – the people we meet don’t become clients because, although we have good seed (our coaching skills) our approach and the words we use fall away on the path – the birds take it and the person disappears. It’s just the way it is.
  2. Some seed falls on rocky ground where the seed soon sprouts, but when the sun comes up it burns the young plant and it withers and dies – the people we meet respond and sign up to one or two coaching sessions. We help, but they don’t carry on. It’s just the way it is.
  3. Some seed falls among thorn bushes, which soon choke the young plant – the people we meet show an interest in what we have to offer, but don’t turn up to a meeting and prove difficult to get hold of afterwards. It’s just the way it is.
  4. Some seed falls in good soil and produces a crop of corn. Some plants produce thirty grains, others sixty and others in the more fertile soil produce over 100 grains.

The poor coaches have all of the following things in common:

  • They keep sowing on the edge of the field, where the crops will always get taken by the birds, the sun or the brambles. They keep on doing the same old thing and get the same old results.
  • They blame the conditions and seek shelter in other places (to pay the bills) in the hope ‘things’ will improve, but in the meantime their seed is drying out.
  • They slow down and sow less and less and eventually give up, because they hate the rejection.
  • They sow on their own and don’t seek the advice of the neighbouring farmer to learn how to sow better.
  • They keep scattering the seed and don’t consider how a more systematic carefully planned approach might improve their results.

Imagine for a moment you are the Results coach. Rich in clients, in wealth, in fulfilment and in results.

  • You started your practice on the edge of the field and, through persistence, you made it to the end of the row. More importantly you adapted your approach and turned round to start sowing along the row away from the edge of the field on more fertile land.
  • You constantly improved your technique, swapping quantity for quality, using a system to carefully place your seeds in the ground rather than scattering.
  • You obtained regular advice, help and guidance from neighbouring highly successful farms.
  • You are there come rain or shine with clients who go on to produce 30, 60 and ultimately 100 grains.
  • After telling the parable of the sower Jesus told his disciples ‘The knowledge about the secrets of the Kingdom of Heaven has been given to you.’

The Results coach thrived because of the knowledge of what it takes to be successful and because he/she joined the ‘sowers convention’ which provided the support of other sowers, a proven system and tried and tested techniques.  Go to the 'join our team' page on the website to read more about our offering.

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